CHÂTEAU PONTET-CANET
Creation of the concept and materials for the 2024 Primeurs.
Context
For the 2024 Primeurs, Château Pontet-Canet sought to affirm its identity through an experience both elegant and aligned with its philosophy: a deep connection between nature, time and people. The challenge was to create a narrative thread across all materials — from the tasting booklet to digital communication — and extend it during the Fête du Bontemps.
Mission accomplished
We developed the annual theme and designed the entire visual and narrative system: tasting booklet, invitations, menu and digital content. Each element was conceived within a consistent logic of aesthetic continuity and meaning, expressing the singular vision of Pontet-Canet — that of a Grand Cru in motion, balancing accuracy and emotion.
Results
A Primeurs edition reflecting the spirit of the estate: elegant and sensitive. A strong concept, consistently applied across all materials, reinforcing Pontet-Canet’s position as a distinctive voice within the world of fine wines.
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