CHÂTEAU PONTET-CANET
Creation and writing of a press kit combining crafted storytelling and art direction.
press kitcopywritingdesign
Context
Pontet-Canet sought a reference document to present its history, viticultural direction and philosophy in a way that would be both coherent and accessible to journalists and partners.
Mission accomplished
We structured a precise and balanced press kit, where each section contributes to clarifying the estate’s key pillars: agricultural approach, heritage, vision and commitments. The work encompassed both the formulation of the narrative and an art direction bringing a true touch of soul.
Results
A clear and harmonized document, now serving as a foundation for external communications and facilitating the understanding of the estate and its approach.
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