La Closerie des Parfums
Creation of a visual and editorial thread for Instagram content.
Context
La Closerie des Parfums sought to strengthen the coherence of its digital presence: harmonizing its feed, unifying its messaging and establishing a more recognizable expression on social media.
Mission accomplished
We developed a complete creative direction for Instagram: visual lines, palette, image composition, shoot guidelines and bespoke illustrations.
This was complemented by copywriting to ensure narrative continuity across all content — photos, videos, carousels and stories.
Results
A coherent, elegant and recognizable Instagram universe, where each publication extends the brand narrative. A controlled storytelling approach that strengthens the brand’s impact among its audience and partners.
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