La Closerie des Parfums
Creation of a visual and editorial thread for Instagram content.
Context
La Closerie des Parfums sought to structure and strengthen its digital presence.
The ambition was to move beyond a simple publishing approach and establish a distinctive universe — one capable of expressing the brand’s olfactory richness and extending its imagination across social media.
Mission accomplished
We developed a complete creative direction for Instagram: visual lines, palette, image composition, shoot guidelines and bespoke illustrations.
This was complemented by copywriting to ensure narrative continuity across all content — photos, videos, carousels and stories.
Results
A cohesive, distinctive and fully embodied Instagram universe, where each post extends the brand’s narrative. An art direction that reveals the world of La Closerie des Parfums and establishes a more assertive presence with its community.
Next project