Mini Rosa
Creation of the digital project “Tout Beau et Tout Bronzé” for Le Bon Marché.
Context
MiniRosa, a brand of handmade and customizable accessories, was invited by Le Bon Marché to imagine an activation around its colorful and sunlit universe. The objective: to create a digital experience that was light, desirable and true to the joyful spirit of the brand.
Mission accomplished
We created the film “Tout Beau et Tout Bronzé”, conceived as a solar and elegant capsule, blending humor, movement and refinement. The project was developed around an art direction expressing MiniRosa’s creative freedom and joie de vivre.
Results
Results
A film with the right tone and spontaneity, reflecting the brand: chic, playful and accessible. A digital campaign that resonated through its sincerity, strengthening MiniRosa’s visibility and its connection with Le Bon Marché.
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